Economic Development

New Legislation to Create Transferable Tax Credits for the Film Industry in Colorado

NEW LEGISLATION TO CREATE TRANSFERABLE TAX CREDITS FOR THE FILM INDUSTRY IN COLORADO

On February 12, 2020,. Dustin Hodge and Gregory Howell represented the new Pueblo Regional Film Commission during a visit to the Colorado State Capitol in Denver to meet with our legislators to discuss a new bill coming to the floor of the legislature. Donald Zuckerman, Film Commissioner, and Mariel Rodriguez-McGill, Deputy Film Commissioner of the Colorado Office of Film, Television and Media (COFTM), joined the Pueblo delegation as we met with Senate President Leroy M. Garcia, Representative Daneya Esgar, HD 46 and Representative Bri Buentello HD 47. We discussed the existing film tax incentives, workforce and economic development, and ways to recruit and keep creative industries in Colorado through a transferable tax credit for film which would be a tremendous boost for our industry.

Just hours before the first meeting, the Denver Business Journal published a lengthy story aptly titled The End? which discusses the near collapse of our film industry in Colorado which is on the brink of extinction. The current state of the film industry requires bold and thoughtful measures to ensure a strong and sustainable future for creatives and the industry.

The new bill would pass into law a $5 million/year transferable tax credit (TTC) for film, television, and media, helping our state's film industry get back to opening new businesses, building infrastructure, and providing career opportunities for Coloradans. '“TTCs, which are used in other states, are credits based on a percentage of a qualified spend that a producer can use to offset tax liability or can take to a bank or private-equity firm to sell on the open market to a company with significant tax liability. In states like Georgia and California, such credits can fetch about 90 cents on the dollar and are attractive because of their portability and flexibility” according to the Denver Business Journal article. This tax credit program would work alongside the current cash rebate program, which, although much smaller, continues to be helpful to smaller local productions. Last year, 100% of the $750,000 in the rebate program was spent on productions by Colorado-based production companies.

Legislators indicated they're open to a new tax credit program, but they need to hear from constituents to understand its importance to the state. The Pueblo Regional Film Commission felt the urgency to personally meet with local legislators in an effort to get the bill passed. We as a community need to tell our state legislators why this new tax credit is so important. We encourage all interested parties to sign up here and when it's time to act, we'll email everyone a prepared letter for them to send to their legislators (along with the names and emails of each person's legislators). Once you have signed, please share the link with friends and colleagues within the industry – and with anyone outside the industry whose business or career has been helped as a result of film production.


We welcome the help of any organizations whose members stand to benefit from the increased economic opportunity that would come from this bill. Please encourage all to share the link with their members and partners, it will greatly help our chances of getting this bill passed.

Anyone interested in other ways of helping this cause should email John VanWyck at jvanwyck@gmail.com or his colleague Samantha Sigler at ssigler3@gmail.com.

Thank you.

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New Pueblo Regional Film Commission Meets with Mayor of Pueblo

The Pueblo Regional Film Commission Development Team met with the Mayor at City Hall on January 22, 2020 to discuss the launch of this new commission and to secure support from the City of Pueblo. From left: Dustin Hodge, Cathy Valenzuela, Gregory H…

The Pueblo Regional Film Commission Development Team met with the Mayor at City Hall on January 22, 2020 to discuss the launch of this new commission and to secure support from the City of Pueblo. From left: Dustin Hodge, Cathy Valenzuela, Gregory Howell, Mara Alexandru, Mayor Nicholas Gradisar, Alan Lamberg, Tyler Shown, Sam Ebersole, Perry Perkins. Not shown is Laura Solano and Jeff Madeen.


The Pueblo Regional Film Commission aims to help foster the growth, sustainability, competitiveness and business attraction of Pueblo’s film, television and digital media industry. This in turn supports rural economic development, promotes tourism, employs Puebloans and brings diversity to our regional economy. The film industry directly employs skilled local workers, with many other businesses being impacted by production-induced spending, such as hotels, caterers and lumber companies.

The Pueblo Regional Film Commission is comprised of industry professionals with experience from Los Angeles to New York City and just about everywhere in between. The Commission enjoys the support of the Mayor’s Office and the Colorado Office of Film, Television and Media (COFTM).

The interest in filming here is at a pitch fever for many reasons, including the state's location diversity, its overall cost productions savings, its proximity to New Mexico and the professional support you'll receive from the Pueblo Regional Film Commission. We are here to help. Our team is well versed in these matters, and we’re happy to guide you through this process. Whether you are still considering Pueblo or have already decided to shoot here in Southern Colorado, you'll get red carpet treatment.

Valuable information about filming in Pueblo is available on our website. If you have further questions, just e-mail us or give us a call at 719.299.1492. To send us more detailed information about your project, please complete the Contact Form so we can better serve your needs.

Take One,

Pueblo Regional Film Commission

Pueblo Goes Global with Harley Davidson 2019 Model Release

The spark that ignited the creation of a local film commission was the arrival of Harley Davidson in 2018. Each year the iconic motorcycle manufacturer chooses a destination in the USA to shoot their latest models. Under top secret, the motorcycles arrive in a stealth-like operation behind oversized black screens. Initially Pueblo was to serve as backdrop for about 20 percent of the models, but in the end the final images showcased much more of Pueblo and its iconic landscape.

The images were seen on the Harley Davidson website by more than 20 million visitors and translated into more than 20 foreign languages. The images also found their way into 500,000 legendary calendar which were distributed throughout throughout the world.

The iconic Heritage Classic model captured in Downtown Pueblo in front of City Hall and the Vail Hotel. Here the website is translated into Japanese.

The iconic Heritage Classic model captured in Downtown Pueblo in front of City Hall and the Vail Hotel. Here the website is translated into Japanese.

Shorty after the images went public, the Pueblo Chieftain published the full story of the project and the Colorado Office of Film, Television and Media (COFTM) reached out to learn more about our efforts to recruit projects to Southern Colorado. COFTM invited a core group of Puebloans to Denver to discuss future endeavors and with their blessing and seed funding, we established the Pueblo Regional Film Commission as a Colorado non-profit entity.

Pueblo Regional Film Commission aims to help foster the growth, sustainability, competitiveness and business attraction of Pueblo’s film, television and digital media industry. This in turn supports economic development, promotes tourism, employs Puebloans and brings diversity to our regional economy. The film industry directly employs skilled local workers, with many other businesses being impacted by production-induced spending, such as hotels, caterers and lumber companies.

Read the full story in the Pueblo Chieftain.